Marketing

• Lowered customer acquisition and generated an incremental $75-100 million annually at 350%+ ROI
• Led a large retail rebrand that expanded the business to over 1700 sites and grew same store sales
• Grew revenue $60 million annually through licensing and acquisition effort
  

General management

• Acquired rights to a $15 million product line and subsequently grew to $100 million
• First to market with new industry services that generated $20 million in the first 12 months after launch
• Rebuilt marketing, product and business development organizations