Marketing reinvention, leading subscription web property


Competiv diagnosed marketing strengths and weaknesses and devised a plan to get the business back on track. A detailed financial model was developed, KPIs established, and plans executed to improve branding, traffic, conversion, and cross-sell revenues.

Significant improvements in advertising ROI and revenue per visitor were achieved. Stronger reporting and business intelligence were also established, providing much greater visibility and a foundation for repeatable success.

Business model development for new technology


A change in regulation opened up the opportunity for technology to be applied in a way never seen before. Market sizing, revenue estimates, and cost structures were modeled for investor approval. A business plan with key milestones was developed and is in the process of implementation.

The team is currently being recruited. Negotiations with agencies and subsequent development will yield a Web 3.0 application.